The local news website NOOGAtoday, built upon Nooga.com after it had been acquired, announced that it would be moving to an all-emoji format in order to appeal to a hip, modern audience.
“Some readers might have already noticed that we have encouraged our writers to spice up their articles with emojis,” said NOOGAtoday representative Kelly Drenntil. “That’s something that no stuffy, outdated broadsheet paper would ever dream of doing.”
“Then we thought, why stop there?” said Drenntil. “Let’s make a big, bold move with NOOGAtoday.”
“We had some great ideas for being a total media game changer, like boosting our paid advertorial content from 50% of our articles to 100%, or closing each article with an animated GIF of someone dabbing,” said Drenntil. “But in the end, we decided to just do away with words in our articles and only use emojis.”
“They say a picture is worth a thousand words, so an emoji is worth at least that many,” said Drenntil. “Which is good, because we’ve only been cranking out one article a day on average lately.”
